Articles tagged with
Digital Advertising
5701
5 min read
As ChatGPT Turns Two, Have Marketers Bought Into the AI Hype...
In two years, ChatGPT has catapulted AI from a novelty into a critical component of digital ad...
Jan 6, 2025 • 5 min read
9936
20 min read
Full-Funnel Marketing Tactics: Strategies to Drive Customer ...
Marketing funnels go by many names… brand advertising funnel, sales funnel and conversion funn...
Nov 20, 2024 • 20 min read
7677
16 min read
Marketing vs. Advertising: Understanding Their Key Differenc...
True or false: marketing and advertising are the same thing? Even though these two terms are o...
Oct 25, 2024 • 16 min read
8653
19 min read
Top Metrics for Measuring Marketing Performance
Measurement is an important part of marketing. It tells you what you’re doing right and where ...
Oct 9, 2024 • 19 min read
7608
6 min read
MarTech Interview with Ryan Stewart, Head of Publisher Acqui...
Greetings Ryan, Can you provide a brief overview of your professional journey and how it led y...
Oct 1, 2024 • 6 min read
9956
14 min read
Why Your Google Ads Fail to Convert: 10 Common Mistakes and ...
We all understand this feeling: you've poured your time, money and effort into setting up your...
Aug 7, 2024 • 14 min read
10082
20 min read
Back-to-School Marketing Across Generations: Gen Z vs. Mille...
Back-to-school season is in full swing, and there's no better time to dive into one of the mos...
Aug 2, 2024 • 20 min read