Articles tagged with
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6625
5 min read
Advertisers, Don’t Be Held Back By Fear Of New Formats
We’ve all heard about the fear of missing out (FOMO), but what about the fear of new formats? ...
Jan 22, 2024 • 5 min read
9721
13 min read
Native Advertising Trends for 2024: A Retrospective and Forw...
Native advertising has grown significantly, fueled by the phenomenon of banner blindness. User...
Jan 12, 2024 • 13 min read
8609
6 min read
Myth Busters: What Publishers Shouldn't Expect in 2024
The past year has thrown publishers into some rough waters, especially with a dip in ad revenu...
Jan 11, 2024 • 6 min read
9805
7 min read
MGID's Strategy in a Post-Cookie Landscape
Updated July 2024: After almost four years of signaling its intention to remove support for th...
Jan 9, 2024 • 7 min read
76
6 min read
2024 Is The Year Of The ‘Cookiepocalypse’: How Advertisers C...
As we read the tea leaves for digital advertising in 2024, I’m going to (mostly) skip artifici...
Dec 18, 2023 • 6 min read
8737
4 min read
Goodbye Cookies and Creepy Personalization, Hello Context an...
As we near the long-awaited sunsetting of third-party cookies, the digital advertising and pub...
Nov 2, 2023 • 4 min read
8087
13 min read
Cookieless Tracking Demystified: Key Insights for Advertiser...
Internet users may seem open to sharing a significant part of their lives today, but they stil...
Aug 25, 2023 • 13 min read