Los Angeles, September 21, 2020: MGID, the global pioneer in native advertising, today announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters.
RCMG will implement MGID’s content recommendation solution across its entire portfolio of properties worldwide, to provide its readers with an engaging and targeted user experience. In addition to monetization, RCMG will leverage expanded capabilities of MGID technology to increase user engagement and additional distribution of internal content.
Renowned for its high standard of journalism and unbiased reporting, RCMG’s RCP poll data is especially relevant during election periods when it is referenced by thousands of news outlets and accessed by millions of people worldwide. Following the deal, RCMG will be able to deliver a highly personalized experience based on MGID’s content recommendation capabilities.
MGID provides publishers with complete autonomy over their audiences and monetization, offering a selection of yield-optimization models, ad placements and formats.
Michael Korsunsky, CEO of MGID NA, commented on the deal: “We are delighted to announce our partnership with one of the most reputable news outlets in the US. RealClear Media Group is among most trusted publishers, known for its objective high-quality journalism and unbiased reporting. Premium publishers such as RCMG are invaluable to audiences and brands alike. At MGID, it is our mission to provide flexible, innovative technology solutions to preserve and improve the user experience and, at the same time, allow brands to reach and engage with the right audiences.”
About MGID
MGID is a global innovative pioneer in native advertising that drives revenue growth for all participants of the ecosystem. Since its foundation in 2008, MGID has become a leading content recommendation platform, targeting 850 million unique readers with 185 billion recommendations monthly. The MGID platform helps publishers retain and monetize audiences, while driving performance and awareness for brands by connecting them to unique audiences, at the right time, with the right content.
For more information: www.mgid.com
