Author

Victoria Mozolevska

Content Manager

As the Content Manager overseeing the MGID blog, Victoria wears many hats, seamlessly blending the talents of an eclectic writer, thoughtful researcher and forward-thinking content strategist. With over a decade of experience, she creates diverse content cradled in creativity and anchored in purpose, delivering results across B2B, B2C and B2G sectors.

You can find Victoria Mozolevska on linkedin

Articles by Victoria Mozolevska

14588
11 min read
The Engagement Gap
The Engagement Gap: What Reach Leaves Ou...

A report can glow with millions of impressions and still leave almost nothing behind.

Reach i...

56
6 min read
Why Gaming Deserves a Place in Your Performance Marketing Strategy
Why Gaming Deserves a Place in Your Perf...

Gaming has become one of the internet's biggest attention magnets, making it impossible for pe...

10532
26 min read
Why Your Google Ads Fail to Convert: 10 ...

Updated: September 2026

When Google Ads happily spends the budget without producing conversio...

9926
8 min read
How Advertisers Can Use AI Without Losing the Human Touch
How Advertisers Can Use AI Without Losin...

The more AI enters the ad-making process, the more important it becomes to understand what sho...

15585
24 min read
What is Weather Targeting
What is Weather Targeting and How It Imp...

When the weather changes, so does the audience’s intent. Everything can be the same but that s...

14912
35 min read
How to Monetize a Blog in 2026: 8 Method...

You don’t need millions of pageviews to make money from a blog. What you do need is a monetiza...

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