Author

Oleksii Borysov

Vice President of Product

Oleksii Borysov is the VP of Product at MGID with over 10 years of experience in AdTech. Oleksii is an expert and recognized leader within the industry, and is always focusing on impressive innovations that bring results. At MGID, his role centers around innovation leadership, transferring proven solutions and finding new ways to improve our core product - the MGID global advertising platform. Oleksii built the data-science unit from scratch and has been responsible for hiring the product team and guiding them on implementing new features.

You can find Oleksii Borysov on twitter or linkedin

Articles by Oleksii Borysov

9899
Guide
1 min read
What is AdTech
What is AdTech? A Comprehensive Guide to...

Can you imagine manually buying or selling ad spaces today? If you can’t, you’re lucky! Before...

7877
Guide
1 min read
Sources Optimization Use Cases
MGID's Sources Optimization: More Contro...

Managing ad campaigns effectively requires more than just any old data set — it requires the r...

9878
14 min read
Curation in AdTech
Curation in AdTech: Transforming Program...

Lately, you can’t talk about digital advertising without hearing the word “curation.” It’s eve...

7727
16 min read
Predictive Audiences
How Predictive Audiences Replace Third-P...

Can you imagine a world without cookies? Fortunately, we’re not talking about everyone’s favor...

8712
5 min read
Advanced Reporting Interface article cover
Advanced Reporting: The Key to Successfu...

In the fast-paced world of digital publishing, staying ahead means making informed decisions b...

5716
5 min read
Traffic Source Transparency for Better A...

We are excited to announce a significant update to our Selective Bidding interface (known as t...

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