Articles by Oleksii Borysov
7863
Guide
1 min read
MGID's Sources Optimization: More Control and Transparency f...
Managing ad campaigns effectively requires more than just any old data set — it requires the r...
Feb 11, 2025 • 1 min read
9852
14 min read
Curation in AdTech: Transforming Program...
Lately, you can’t talk about digital advertising without hearing the word “curation.” It’s eve...
Jan 31, 2025 • 14 min read
7719
16 min read
How Predictive Audiences Replace Third-P...
Can you imagine a world without cookies? Fortunately, we’re not talking about everyone’s favor...
Dec 17, 2024 • 16 min read
8703
5 min read
Advanced Reporting: The Key to Successfu...
In the fast-paced world of digital publishing, staying ahead means making informed decisions b...
Oct 25, 2024 • 5 min read
5692
5 min read
Traffic Source Transparency for Better A...
We are excited to announce a significant update to our Selective Bidding interface (known as t...
Oct 10, 2024 • 5 min read
9801
7 min read
MGID's Strategy in a Post-Cookie Landsca...
Updated July 2024: After almost four years of signaling its intention to remove support for th...
Jan 9, 2024 • 7 min read
10203
13 min read
Mastering Contextual Targeting: Tips for...
As an advertiser, your goal is clear: to ensure your marketing efforts resonate with your targ...
Oct 31, 2023 • 13 min read