Articles by Oleksii Borysov
9727
7 min read
MGID's Strategy in a Post-Cookie Landscape
In 2024, the digital landscape is poised for a significant shift as major browsers prepare to ...
Jan 9, 2024 • 7 min read
10072
13 min read
Mastering Contextual Targeting: Tips for...
As an advertiser, your goal is clear: to ensure your marketing efforts resonate with your targ...
Oct 31, 2023 • 13 min read
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11 min read
Preparing for Chrome User-Agent Client H...
The advertising industry has undergone tremendous change over the past few decades. In the ear...
May 18, 2023 • 11 min read
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13 min read
Supply Path Optimization Explained
With the introduction of supply path optimization in digital advertising, advertisers and publ...
May 1, 2023 • 13 min read
2731
8 min read
The Industry Reacts to ISBA’s Latest Pro...
It’s been three years since ISBA’s first Programmatic Supply Chain Transparency Study offered ...
Jan 30, 2023 • 8 min read
3964
4 min read
For Seller-Defined Audiences To Work, Pu...
In recent months, the IAB Tech Lab’s seller-defined audiences (SDA) have rapidly emerged as a ...
Nov 2, 2022 • 4 min read
2342
5 min read
Contextual Targeting Can Help Balance Br...
A series of tragic and harrowing events have shaken the world as we know it in recent years. A...
Mar 15, 2022 • 5 min read