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U.S. Leads The World in Fraudulent Website Traffic According to Native Advertising Company MGID
Q1 2015 Data Reveals that 26% of the Total Fraudulent Website Traffic MGID Blocked to More than 3,000 Websites in Its Advertising Network Comes from the United States.
MGID Reveals Will Smith and Family as 'Most Clickable' Celebrities on Native Ads for the First Half of 2015
SANTA MONICA, Calif.--(BUSINESS WIRE)-- Will, Jada, Jaden, Willow and Trey managed to beat out several other celebrities on yielding native advertising clicks according to data from MGID’s more than 3,000 entertainment websites.
8 Ways To Nail Native Ad Headlines
Here we find the elusive creature, the website visitor, in its natural habitat.
Mobilegeddon: 7 Things to Check When Making Your Site Mobile-Friendly
Somewhere deep within the halls of a sprawling Mountain View Googleplex corporate campus, some buttons were pressed and with a single motion, the algorithm changed.
A Shocking Article of Unprecedented Native Advertising Genius
This is a guest post by Maria Shinkevich, Head of Sales and Marketing at MGID.
Coast-Change Fuels Growth for Native Ad Platform
Native advertising – ads that resemble the platform on which they appear – is growing in popularity and Los Angeles-based MGID is reaping the rewards
Top 5 Most Clickable Valentine’s Day Native Ads
Advertisers all know it is important to take advantage of the seasonal calendar and Valentine’s Day is no exception
MGID Says Interest in Native Advertising Has Soared
Native advertising is taking the world by storm
Native Ad Innovator Talks Celebrity ‘Click’ Factor
NativeMobile was fortunate to catch up this morning with the team at , one of the first native advertising companies to emerge on the global scene some seven years ago, to chat about their newest celebrity “click” factor report.
Top 7 Hardest Working Native Advertising Strategies for Publishers
We conducted an informal survey with our native advertising clients at MGID
Five Native Advertising Horror Stories Debunked
We've heard the hysteria surrounding the native advertising ecosystem, and within that hysteria is a litany of mistruths and misconceptions about how native advertising works and why it is effective
9 Reasons to Be Thankful for Native Advertising
Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful.
Making Native Advertising a Respectable Practice
If the title of this post made you roll your eyes, I’m sure you’re not alone
Native Ad Trailblazer MGID Joins IAB, Will Help Create Best Practices Policies
The pioneering global native advertising company MGID has announced that the Interactive Advertising Bureau (IAB) has just approved its application for membership
Native Advertising Pioneer MGID Joins Interactive Advertising Bureau (IAB)
Global Agency Will Help Create Industry Standards for Native Advertising
Top 7 Hardest Working Native Advertising Strategies for Publishers
We conducted an informal survey with our native advertising clients at MGID and found that 100% of our advertisers say that "publisher's quality" is the most important component for effective native advertising.
Is Native Advertising an Evolution or a Mutation?
Was there truth to John Oliver’s rant or was the comedic host unfair in his admonishments?
An Open Letter To Bob Garfield's Open Letter To My Open Letter To John Oliver
Dear Bob, Thank you for the offer to send me your kidney, however I don’t think it will be necessary as I have two that function quite nicely and also, there is no need for a wager.
Dear John Oliver: You're Wrong, Says Native-Ad CEO
Denisenko: John Oliver's Rant Against Native Advertising is Misguided
MGID Announces the Top Ten Clickable Native Advertising Topics for the First Half of 2014
Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports websites.
MGID Moves U.S. Headquarters to Los Angeles to be Closer to Key Sports, Entertainment, Lifestyle Clients
Native advertising company MGID is moving its U.S. headquarters to Santa Monica from New York.
Hey! We’ve Got the Video of the Selective Bidding Webinar
Thank you for joining us on our free webinar, ‘Take Control of Your Ad ROI with Selective Bidding’. We hope it was informative and helpful in hitting your marketing goals. Did you miss it? No problem. The video is below. You can also download the presentation file here. Interested in what MGID is up to? ... Read more
Thu, 19 Nov 2015 17:30:53 +0000
Biggest Web Summit Takeaways
As we mentioned recently, we had the exciting opportunity to attend the world-famous Web Summit, this year in Dublin. We rubbed elbows with some of the biggest names in Internet technology and found some eye-opening insights about our industry and the broader tech world. Following is a sample of what we experienced: Dublin has great ... Read more
Wed, 18 Nov 2015 00:09:12 +0000
MGID at the World Famous Web Summit in Dublin Next Week
We will be experiencing Irish hospitality, green rolling hills, gorgeous historical castles and the top Internet technology leaders in the world including major international corporations and media outlets. We are looking forward to three days packed full with summits, speakers and tens of thousands of web tech headliners. Native advertising is one of the industry’s ... Read more
Thu, 29 Oct 2015 12:36:25 +0000
Affiliate Marketers: Are you Coming to Vegas?
The folks at MGID will viva Las Vegas at the 2016 Affiliate Market West in January. There’s only a couple months left and we want to see you there. If you are coming, stop by meet market table #111 and booths #4010 and #5010. We’ll be there to give you some one-on-one time with native ... Read more
Mon, 26 Oct 2015 16:14:55 +0000
Greater Traffic Control for Self-Service Advertisers with Selective Bidding
Some time ago, MGID launched its ground-breaking Selective Bidding feature that enabled advertisers to have unprecedented control over their traffic sources. The results were incredible and so we’ve committed to rolling it out for all of our customers. In case you were out of the loop, Selective Bidding is a tool MGID launched for advertisers ... Read more
Sat, 10 Oct 2015 21:56:25 +0000
Webinar: Take Control of Your Native Ad ROI with Selective Bidding
Join Brett Rothenberg for a webinar on Oct 15 at 10AM PST about how to make the most of your ad spend using Selective Bidding.
Sat, 10 Oct 2015 18:55:11 +0000
MGID’s New Tool for Publishers Gives Unprecedented Content Control
New Blocking and Filtering Tool Enables Publishers to Pick and Choose What Native Ads Appear on Their Websites
Wed, 30 Sep 2015 16:34:04 +0000
Traffic quality study report
Why MGID? This study contains data analysis from MGID, a global leader in native advertising, a member of the Interactive Advertising Bureau and a native advertising marketplace that connects thousands of websites with millions of people annually to targeted entertainment and lifestyle content. MGID takes traffic quality very seriously and, therefore, tracks website traffic from ... Read more
Wed, 15 Jul 2015 18:10:39 +0000
Are You Coming to New York?
There’s less than a month until The Affiliate Summit East. Pack your bags and don’t forget to bring your appetite for efficient traffic strategies. We’ll be there rubbing elbows with some of the most successful affiliate marketers in the industry! Stop by table #211 and you can get some one-on-one with native advertising experts that ... Read more
Tue, 14 Jul 2015 13:47:45 +0000
MGID Reveals Will Smith and Family As ‘Most Clickable’ Celebrities on Native Ads for the First Half of 2015
Will, Jada, Jaden, Willow and Trey managed to beat out several other celebrities on yielding native advertising clicks according to data from MGID’s more than 3,000 entertainment websites. The Smiths, as a family scored higher than individuals within the family as producing the most “headline-worthy” moments inciting clicks and viral engagement.
Mon, 13 Jul 2015 13:36:10 +0000
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