MGID in numbers:

850M+

Unique visitors monthly

32K+

Content websites

60%

Average higher CTR than display

185B+

Content recommendations monthly

Native ad formats

MGID Smart widget

Gain high engagement rates by pinpointing the most appropriate moment to engage and deliver optimized messages to each user

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Native widgets

Customizable, responsive and flexible native ad units that will help to tell your brand's story

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Native video

Storytell with highly engaging videos placed across MGID’s premium publisher network

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Hot offers

Eye and vision condition

Financial assistance

Men's & women's jewelry

Lottery

Video gaming

Insurance

choose offer

Case studies

Apparel, outdoor & foorwear

The Company:

Tokopedia, online marketplace in Indonesia

Geo:

Vietnam

How:

Ads previewed single items or whole outfits and then led directly to the item pages on ZAFUL.

Results:

Clicks	18,880
Average CTR	0.22%
ROI	250%

The Company:

CCC, multi-brand shoe shop chain

Geo:

Vietnam

How:

A straight sale campaign targeted young women through catchy headlines and imagery.

The ads led directly to the website’s women’s section.

Results:

Impressions	1,872,502
CTR	1.03%
Average CPC	$0.05

The Company:

Adidas

Geo:

India

How:

Sales funnel comprised multiple stages with ads, entertaining editorials and quizzes, and ultimately led to an e-commerce landing page.

Results:

Average monthly budget	$20,932
Average CTR	0.45%
Average monthly sales	2,135

Skincare & haircare, makeup, fragnance

The Company:

Lazada Group, Southeast Asia’s leading e-commerce platform

Geo:

Vietnam

How:

Created a mood and an expectation through an image that suggested vibrant energy and accessibility.

In this campaign, Lazada Group launched a campaign with the message "Hunt deals every day" leading users directly to a Sales landing page.

Results:

Clicks	11,407
Average CPC	$0.07
Average eCPA	$1

The Company:

Lazada Group, Southeast Asia’s leading e-commerce platform

Geo:

Thailand

How:

Transparent price and campaign value proposition placed against an eye-catching background.

For existing clients, ads promoted either limited-time flash sales or regular discounted items. For new clients, ads led to a website homepage, so they can sign up/log in.

Results:

Clicks	8,896
Average CPC	$0.09
Average eCPA	$1.7

Home decor

The Company:

Walmart

Geo:

USA

How:

Attracted user attention with fun facts and stories on ads, then tempt the reader down the funnel. The entertaining pre-lander showcased main category products to whet the audience’s appetite and then led to a selling landing page.

Results:

Clicks	75,000
Average CR	3%
ROI	145%

Food & beverage

The Company:

Tokopedia, online marketplace in Indonesia

Geo:

Indonesia

How:

Appealing and hunger-stimulating creatives combined with a discount on the favorite fast food brands hit just the right price spot across all audiences.

Results:

Average CTR	0.22%
Average CPC	$0.17

The Company:

Domino’s, network of company-owned and franchise-owned pizza delivery stores

Geo:

Indonesia

How:

Food imagery that stimulated the senses. Melting cheese and an appetizing discount – right on!

Results:

Clicks	166,700
Average CTR	0.71%
Average CPC	$0.03
eCPL	$0.38

The Company:

Flipkart, India's leading e-commerce marketplace

Geo:

India

How:

Native ads targeted Android and iOS users and led directly to Google Play or Apple Store. Ad creatives showcased different benefits of online shopping.

Results:

Android Native

Clicks	117,241
Average CPC, INR	1.09
eCPA, INR	203

IOS Native

Clicks	120,000
Average CPC, INR	1.05
eCPA, INR	218

Wearable technology & gadgets

The Company:

Citrus, the electronic retailer in Ukraine with an online shop and 54 offline stores

Geo:

Ukraine

How:

For undecided shoppers, retargeting ads served as a reminder of the items they showed interest in and helped lead them to purchase.

Results:

Clicks	65,000
Average CP	34%
Average CTR	4%

Why MGID?

PRICE RECOMMENDATION ENGINE

The perfect tool to scale up your campaigns after reaching a positive profit margin. This feature allows you to maximize your reach to the audience you are targeting, prompting you with the proper CPC bid to receive your desired amount of available impressions

TRAFFIC INSIGHTS

Open new verticals and geos by seeing what’s available in the system. Be the first to know where you can launch new campaigns at a higher scale and lower prices. This feature prompts you about new opportunities in the system.

SELECTIVE BIDDING

Dynamically change CPCs for certain highly-converting traffic sources. Now as detailed as Sub-IDs.

RULES-BASED OPTIMIZATION

Our optimization rules not only extend to all possible conditions but also analyze the campaign performance with each statistics update, rather than checking once in a certain period of time.

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